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Manufacturers wash out with the tide

November 10th 2009 02:03
Toyota
Formula One is experiencing a sea-change, new privateers are bobbing up and manufacturers are leaving. In the brutal global economic climate, Honda, BMW and Toyota have cut their losses and cast their multi-million dollar formula one projects adrift, and Renault’s finger is teetering over the abort button.

Honda
The age of the manufacturer is in decline. In fact, it can almost be considered over, with only Mercedes and Ferrari left standing (assuming Renault do pull the plug). The two marques are hardly accessible to the average person – nor is their presence necessarily salient as manufacturers. Mercedes will supply engines to a
BMW
predicted four teams next year, while Ferrari is a racing team first, and car manufacturer second. (Enzo only pursued a road car division to ensure income for his beloved racing team.) The connection, if only by namesake, between the cars you see racing, and the car you drive is eroding.

This is consequential for F1, and in particular, the Japanese exodus implies grave concern
Renault
for the sport. The world’s second-largest economy is an important market for F1, with enthusiastic fans, a hotbed of engineering talent and big corporate sponsors. However, the traditional Japanese business model has twice proven unsuccessful. After years of effort in vain and hundreds of millions of dollars of investment, Honda and Toyota are no longer involved in F1. Add Bridgestone to the list of Japanese companies leaving F1, and you see major pillars of the sport are removed, and the potential imbalance is concerning

But it is not as bad as all that. It is simply a natural cycle of the sport. Privateer teams began disappearing off the grid throughout early in the new millennium – and the crisis calls were no different than today. Benetton became Renault, Ford bought Stewart and named it Jaguar, Honda consumed BAR, BMW took over Sauber and Toyota built their operation from scratch. All this occurred in the last decade, during a period of great economic growth. But nobody would describe the years previous as a crisis era, even though it was an era where privateers or corporate ventures controlled the teams and manufacturers would only supply engines (with the constant exception of Ferrari).

It appears we are simply seeing a similar era return – an era that both precedes and follows times when manufacturers “come and go,” as former FIA president Max Mosely put it. The issue of outrageous and unsustainable spending that topped F1’s agenda for years was what characterises manufacturer involvement in the sport. Flush with cash from booming economic times – a wave of carmakers will surge into F1, empty their wallets – occasionally succeed – and then when budgets feel the inevitable squeeze, they recede back out into the corporate ocean. It’s a cycle that has happened many times during F1’s history. From the formative years, to the turbo era to the millennium boom to now. The privateers, however, less directly affected by the global economy, remain constant. They exist to race. Disappointing as it is, we should not consider the manufacturer exodus as a crisis. Instead, we should be preparing ourselves for another golden era of racing ruled by racing teams. Until the next wave rolls in.

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